The PUMA x Sonic collaboration, launched in 2018, epitomized the meeting of iconic video game culture and contemporary streetwear. This partnership between PUMA and the beloved Sonic the Hedgehog franchise introduced a vibrant collection of footwear and apparel. Drawing inspiration from the fast-paced world of Sonic, the collaboration featured bold designs and energetic motifs, capturing the essence of the beloved video game character. The release of this collection marked a nostalgic celebration for fans of both PUMA and Sonic, offering a unique fusion of gaming heritage and modern style.

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